CPLS Field Sales: Oncology Sales Training
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Strategic “Inside Information” for
Marketing Decision Makers from the World’s Top
Key Oncology/Hematology Opinion Leaders
Live Interviews
with Key Opinion Leaders
Key US and European Oncology/Hematology
Opinion Leaders Interviewed Recently
for Colorectal, Lung, Breast, Ovarian, and GU Cancers,
Hematologic Malignancies and Drug Development

James Abbruzzese – Jose Baselga - Al Benson – Jordan Berlin
Charles Blanke – Ken Bloom – Carsten Bokemeyer - Markus Borner
Paul Bunn - Howard Burris – David Carbone – James Cassidy - Franco Cavalli
Robert Comis - Aimery De Gramont - Robert Diasio – Mario Dicato
Jean-Yves Douillard - Michel Ducreux - Gail Eckhardt – Lee Ellis – Bengt Glimelius
Richard Goldberg - Julie Gralow - Thomas Gruenberger – John Hainsworth - Karin Haustermans - Roy Herbst – Manuel Hidalgo - Paulo Hoff - Clifford Hudis
Elke Jager – Patrick Johnston – Roberto Labianca - Corey Langer
Heinz-Josef Lenz - John Macdonald – John Marshall – Tim Maughan - Neil Meropol Malcolm Moore - Bernard Nordlinger – Kjell Oberg - Peter O’Dwyer – Robert Ozols
Marc Peeters - Mark Pegram - Edith Perez – Dan Petrylak - Steve Rosen
Arnaud Roth - Mace Rothenberg – Eric Rowinsky - Alan Sandler - Leonard Saltz
Giorgio Scagliotti - Joan Schiller – Dennis Slamon – George Sledge
Alberto Sobrero – William Steward – Josep Tabernero – Sabine Tejpar
Steve Treon - Eric Van Cutsem – C.J.H. van de Velde – Udo Vanhoefer -
Jean-Luc Van Laethem - Alan Venook – Nick Vogelzang - Didier Verhoeven
Daniel Von Hoff - Hansjochen Wilke – Jacques Wils – Christian Wittekind
Ewald Woll - John Zalcberg – Frans Zoetmulder

 
  • These are comprehensive, one-on-one, in-depth interviews with the world’s top Key Opinion Leaders in oncology and hematology utilizing customized discussion guides developed for or with you.
  • Typically, “Live” Interviews are conducted at a hotel suite in the main ongress/Symposium
    hotel, and are structured as follows:
    • 15 minute presentation on your product/data
    • 45 minute interview and Q&A
  • These “Live” Interviews offer several additional benefits versus the traditional, “Telephone” Interviews, including rare opportunities to:
    • establish and/or enhance your rapport with the top Key Opinion Leaders by meeting personally with them, and while listening “live”, on-site, during the actual interviews.
    • include your colleagues from R & D, medical and other departments during these live interviews
      to also establish/enhance rapport with these Key Opinion Leaders.
  • To be cost effective, these “Live” interviews are conducted at major symposia and congresses such as ASCO, etc., and are available on a limited, first-come, first-served basis. Only one pharmaceutical
    company client is scheduled for each
    Symposium or Congress. Kindly refer to the list of Symposia and Congresses on the following page.
  • Provide invaluable insights, perspectives and
    profiles of any or all of the following: your product, your strategy and tactics, the marketplace, competition, and new agents under development.
  • Provide detailed information, well beyond what is learned from traditional advisory boards, and is obtained more cost-effectively.
  • Interviews are conducted by Steve Madison who has 25 years of experience with oncology and hematology in industry, medical communications, and also 10 years of personally conducting these interviews. Steve has a comprehensive, detailed command of the science and the language of oncology and hematology, as well as an unparalleled rapport, trust and relationship with the top Key Opinion Leaders.
  • All interviews are digitally recorded and transcribed. Clients may be present during the interviews.