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Each one-hour interview (telephone or live) is digitally audio recorded.
CDs or DVDs containing all recordings are prepared. Five copies are
provided to the client.
Each one-hour interview (telephone or live) is transcribed by a highly
experienced, cancer medical/scientific transcriptionist, and then edited
by the interviewer, Steve Madison, to ensure complete accuracy. Each
one-hour interview is approximately thirty-six typed pages in length and
is provided as a Word document in both an electronic file and as a hard
copy within a binder containing all interview transcripts.
Binders containing hard copies of the complete set of transcripts are
prepared. Five sets are provided to the client.
If desired, the information contained in each of the typed interview
transcripts can be indexed to the original questionnaire or discussion
guide for future reference. For example, the answer to each question
and sub-question from the discussion guide/questionnaire will be
labeled as such on each transcript. This is often quite beneficial for
use by other departments who may wish to review the data and
information from the interviews.
If desired, any custom report or analysis of the data obtained from the
interviews can be prepared. This has often been any or all of the
following: product strategy reviews, SWOT analyses (Strength,
Weaknesses, Opportunities, and Threats), product positioning/re-positioning, product attribute analyses, treatment patterns, patient
flow diagrams, specific clinical trials, advisory boards and other
recommended strategic and tactical programs, etc.
Often, clients are interested in the names and contact information of
the regional or “up and coming” key opinion leaders, for a particular
malignancy as described/determined by the national key opinion
leaders. This list of names is often highly valuable for future clinical
trials and/or other commercial applications such as regional advisory
boards, speakers programs, and other tactical programs, etc. |
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InsiderMD is a division of Oncology Insights
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